Jackie Beard Robinson - Montclair, New Jersey, shopping district

Jackie Beard Robinson, co-founder and co-owner of Envy, a fashion boutique, and her business partner, Melissa Gorga, decided to place their business in the heart of the shopping district in Montclair, New Jersey. Keeping it local, Robinson and Gorga are contributing to one of the rising downtown scenes on the East Coast.

In 2015, the National Main Street Center awarded the Montclair Center Business Improvement District one of the “Best Main Streets in America”. This beautiful suburb is home to 175 acres of parks and multiple, recognized examples of historic architecture. Montclair has a highly regarded arts scene and over eighty-five restaurants in a walkable, viable shopping area. The traditional commercial hub runs along Bloomfield Avenue, where Robinson and Gorga have located Envy. At one time, this was a vibrant trolley car area, but it fell into disuse and neglect over time. Montclair has experienced a resurgence in the last few years as the town moves toward revitalization.

Jackie Beard Robinson and Melissa Gorga chose to found Envy at the center of Montclair’s shopping district and be part of the reemergence of the town. Montclair offers multiple art museums, live theatres, libraries, cultural centers, antique shops, and bookstores. Placing Envy in this company was a smart plan on the part of Robinson and Gorga. Offering high-end fashion at affordable prices filled a clear gap in the shopping center of this town. Robinson and Gorga are proud to be small business owners in Montclair, and are off to a successful start with Envy on Bloomfield Ave.

Sources: http://www.visitnj.org/nj-shopping-districts-villages/downtown-montclair
http://www.nj.com/essex/index.ssf/2015/03/nj_downtown_named_2015_great_american_main_street.html
https://www.halstead.com/areas-and-towns/metro-new-jersey/montclair/shopping

Jackie Beard Robinson - Fashion Psychology Defining Yourself with Fashion

Jackie Beard Robinson, fashion entrepreneur and co-owner of Envy, and other modern stylists and fashionistas, are aware of the psychology behind the allure of fashion. Like renovating a kitchen, or repainting the house, changing fashion style lets an individual feel as if she is reinventing herself. This is the idea behind Robinsons’ involvement in Envy, as a way to allow women to have fun with fashion and instill confidence in themselves.

The psychology behind fashion has flourished into a very serious field of study. Current fashion trends can inspire consumers to reinvigorate their looks, but instead of trying to blindly change with every emerging trend, fashion experts like Robinson encourage clients to embrace their body type, learn what styles work for that type, and expressing their identity through their clothing. Some of the tried and true styles that frequently appear on the runway are tailored toward bold, bright colors, strong structures, and femininity.

Jackie Beard Robinson lives and breathes fashion, and honestly declares that fashion “expresses my mood, it expresses the way I feel today.” This is the energy behind Envy, a desire to provide any customer the opportunity to redefine or rediscover herself through fashion. Robinson’s Envy boutique provides a variety of styles from both high-end and rising designers, from outfits for the office to trendy tee shirts and skirts. Each article of clothing is handpicked and approved by Robinson and Melissa Gorga, her business partner, to give their customers a chance to create a new look and a new person with haute couture clothing that is affordable for all lifestyles.

Sources: https://www.psychologytoday.com/blog/the-psychology-dress/201202/the-psychology-fashion
https://www.instagram.com/jackiebeardrobinson/
http://www.bravotv.com/the-daily-dish/melissa-gorga-opens-new-jersey-boutique